I've worked inside the finances of a couple hundred cash-based practices. Here's what I send their owners every Friday....

Most of the NDs, PTs, and OTs I work with aren't struggling because they're bad at running a practice.

They're struggling because nobody ever gave them the right numbers to run it against.

What should your revenue look like at your stage? What's a reasonable overhead percentage for your practice type? How much should you actually be taking home — and how do you know if that number is off?

Here's the thing: when you opt out of insurance, you also opt out of the industry benchmarks that come with it. You're building your own model, which is great. But it means you need your own reference points.

That's what The Profit Weekly is.

Every Friday, I send one email. It's based on what I'm actually seeing inside the finances of cash-based practices right now — not theory, not generic business advice. The stuff that shows up when you're sitting with a client and looking at real numbers together.

What to expect:

• Cash-based benchmarks by practice type — what revenue, overhead, and owner pay actually look like for an ND, PT, or OT at different stages
• The financial patterns I see most — what's working, what's quietly costing people money, and how to tell the difference
• Pricing and packaging for a self-pay world — because insurance billing logic doesn't apply here, and most practitioners know it
• The moves I recommend to my own clients — explained in plain English, the way I'd explain them to you over coffee

Five minutes. Every Friday. And it's free.

If you run a cash-based practice and you've ever looked at your numbers and thought something feels off but I can't quite name it — this is for you.